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SEO & SEM Specialist

Paese : Italia Italia

Regione : Lombardia

Provincia : Provincia di Milano

Città : MILANO

Categoria : Marketing

Tipo di contratto : Tempo Indeterminato

Tipo di lavoro : Full time

Esperienze : Esperienza tra 2 e 5 anni

Data di inizio : dicembre /gennaio 2022

Presentazione dell'azienda

Antonioli stores and the respective e-shop Antonioli.eu is considered one of the leading retailers in Fashion&Luxury by users worldwide.
The luxury brands available online and offline are carefully selected to please well-aware and constantly updated customers, especially those into an avant-garde and innovative taste in fashion. Balenciaga, Gucci, Raf Simons, Prada, Fendi, Saint Laurent, Celine are just a few of the cutting-edge brands carried by Claudio Antonioli’s boutiques.

Descrizione del posto (Mansioni)

For Antonioli Group, We are looking for a brillant  fashion SEO/SEM specialist with an affinity and passion for luxury.
Requested experience in the fashion industry who can identify strategies, techniques and tactics to increase the number of visitors to the brand website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you’ll open up new opportunities for driving growth and profit. Ensure that the brand’s digital marketing campaigns and strategies are optimized for search engines, maximizing the clients' search returns and click-throughs.

Develop optimization strategies that increase the company's search engine results rankings
Research SEO keywords to use throughout the company's website and marketing materials
Helping develop the OnSite strategy by continuously improving the SEO performance of the Website, identifying quick wins and new opportunities that could increase the Website visibility across the main search engines on the key Countries
Monitoring the crawling and the internal linking of the Website to evaluate interventions that could improve the accessibility and indexing of the pages that have greater value
Analyzing the daily SEO performance both from a visibility side and from a business side, tracking the website rankings, analyzing competitors and performing audits
Developing and monitoring the OffSite Strategy finding the best opportunities to provide quality backlinks.
Be in touch with the other departments to carry on the day-to-day workflow and be aware about new business decisions that may require actions on the Website
Working in a multi-channel marketing mix, be constantly updated about interventions and requests made by other channels and find the best SEO opportunities
Managing back-offices and internal tools and analyze possible new development that may be helpful to improve the SEO workflows
Periodically provide reports about the channel's performance
Working alongside the Content team to define and implement the Content Strategy
Staying up to date with latest SEO trends being able to find the best practices and search engine guidelines that may improve the Website rankings
Set measurable goals that demonstrate improvement in marketing efforts 
Monitor daily performance metrics to understand SEO strategy performance 
Efficiently communicate with other marketing professionals to align goals 
Write compelling and high-quality website content, including page descriptions 
 Update content and website links for maximum optimization and search engine rankings
Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise. 
Optimize copy and landing pages for paid search engine marketing campaigns Continually expand and optimize paid keyword discovery 
 Research and analyze competitor advertising links


The ideal candidate must have the following requirements:
Two to three years of experience in successfully developing and executing SEO campaigns 
Understanding of search engine algorithms and ranking methods
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics 
Knowledge of keyword research and data mining tools 
Able to complete competitive analysis of other companies within the industry 
Excellent written and verbal communication skills (email, phone, etc.) 
 Comfortable analyzing high volumes of data on a daily basis
Strong analytical skills 
 Familiarity with WordPress or other content management systems

 Experience with other aspects of marketing, such as customer growth and promotion, is a plus

 Fluent English written and spoken mandatory.
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