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Paid Media Executive

Paese : Italia Italia

Regione : Lombardia

Provincia : Provincia di Milano

Città : MILANO

Categoria : Marketing

Tipo di contratto : Tempo Indeterminato

Tipo di lavoro : Full time

Esperienze : Esperienza tra 2 e 5 anni

Presentazione dell'azienda

Four Corners is a recruiter specialized in search and selection of professionals and managers in the Fashion, Luxury and Lifestyle market. On behalf of an important luxury company, we are looking for a:

Descrizione del posto (Mansioni)

​Four Corners is a recruiter specialised in search and selection of professionals and managers in the Fashion, Luxury and Lifestyle market. On behalf of an important Luxury Company, we are looking for a:

Profilo

Paid Media Executive
 
Responsibilities:
 
Participates in the Brands’ overall media strategy, defines and executes the paid owned media strategy:
 
  • Actively participates in the brand’s paid and owned media strategy development, annual planning and monthly review process, as well as in the definition of their optimal A&P media mix
  • Based on the 360 Consumer Marketing Plan, defines the paid and owned media plan
  • Defines A&P budget needs and optimal paid media mix to reach goals (always on and campaigns)
  • Drives monthly review of A&P budget and proposes reallocation when necessary
  • Prepares agency brief, with review from Consumer Marketing, leads communications with the agency for branded projects. Controls plan and assets created by the agency
  • Creates, reviews and localizes assets for social / digital platforms
  • Prepares and shares with e-tailers media kit to push organically content on their social pages
  • Orchestrates the execution of virtual selling activities across different touch points
  • Has deep knowledge of the brands in scope
 
Manages owned platforms (Facebook, Instagram, YouTube,):
 
  • Defines editorial calendar
  • Posts social media content and runs social media campaigns
  • Works closely with brand.com to integrate owned media activations where relevant
  • Tracks and reports KPI's to brand teams on an on-going basis
 
Runs Community Management & Social Media Listening activities:
 
  • Answer questions and comments from community members in a timely manner
  • Acts as the social media listener for the brand, sharing regular consumer feedback summaries with Consumer Marketing
  • Regularly shares qualitative consumer feedback summaries with Brand
  • Works closely with customer service team to provide optimal responses and feedback from consumers to the brand teams
 
The ideal candidate outlined above shows the following characteristics:
 
  • Good understanding of online marketing and Digital Consumer behaviour
  • Knowledge and experience working with social media platforms and tools (FB, IG, YT, …)
  • Knowledge and experience working with Google Ads Manager, Facebook Ads Manager or other Social Media Marketing Tools
  • Social media  and copywriting expertise (Short and effective headline writing / Engaging introductions / Structuring text for easy only reading)
  • Customer service driven : ability to respond to customers on a timely manner
  • Brand knowledge (product, consumers, strategy,)
  • SEO and data driven, with the ability to switch fast to new trends and consumer habits
  • Able to work in a fast-paced international work environment thanks to flexibility, problem solving and interpersonal skills.
 
Location: Milan
 
Aegis guarantees equal opportunities (L. 903/77) - Aegis Srl, AUT. MIN. Prot. 26543 D. Lgs 276/03.
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