Paese : Italia
Regione : Lombardia
Provincia : Provincia di Milano
Città : MILANO
Categoria : Marketing
Tipo di contratto : Tempo Indeterminato
Tipo di lavoro : Full time
Esperienze : Esperienza tra 5 e 10 anni
Presentazione dell'azienda - FOURCORNERS
Descrizione del posto (Mansioni)
The Marketing Manager will ensure that the Company’s Consumer Message is aligned and clear in all Consumer Touch Points.
Marketing Plan for Brand Building:
- Building the 360° marketing plan for the brand and defining KPIs in coordination with Product Marketing, Trade Marketing, and Consumer Engagement;
- Defining the Consumer Journey according to the profiled targets;
- Defining the advertising and distribution mix;
- Adapting the marketing plan according to sales performance, trends, competitors and social media metrics;
Marketing Strategy through Strategy Insights & Solutions:
- Developing reports and analysis for all initiatives, with attention to A&P ROI, in order to improve marketing effectiveness;
- Defining and presenting regional marketing plans, ensuring their effective implementation;
- Marketing calendar implementation;Budgeting:
- Managing Marketing budget, reviewing P&L on a monthly basis;
- Defining A&P budget and optimizing it.
- University Degree in Marketing or equivalent;
- 8-10 years of Marketing experience in the luxury goods field;
- Fluent English and Italian;
- Strong strategic accountability in marketing;
- Strong digital understanding, with an interest in trends and new technology;
- Ability to lead a cross-functional team and interface with international markets;
- Good communication skills;
- Strategic thinking, talent and capabilities development, learning agility, introducing innovation, and excellence in execution.
Location: North Italy
Aegis guarantees equal opportunities (L. 903/77) - Aegis Srl, AUT. MIN. Prot. 26543 D. Lgs 276/03.