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Marketing & E-Commerce Manager

Paese : Italia

Regione : Trentino-Alto Adige

Provincia : Provincia di Bolzano


Categoria : Marketing

Tipo di contratto : Tempo Indeterminato

Tipo di lavoro : Full time

Esperienze : Esperienza tra 5 e 10 anni

Presentazione dell'azienda

Experis è la divisione specializzata nella Ricerca e Selezione del personale del gruppo Manpower.

L’obiettivo di Experis è identificare, selezionare ed inserire talenti nelle funzioni strategiche delle aziende nostre clienti.

Descrizione del posto (Mansioni)

For important brand, we are looking a Marketing & E-Commerce Manager.

Together with Brand Manager is responsible for the development and implementation of a start-up of a new brand within Oberalp group and its communication strategy . He/she works very closely with other functions within the team and the group focusing on the implementation of the digital marketing strategy and all related actions to promote the new brand and its online sales. The Marketing and E-com Manager coordinates the production of content to be used in different communication canals such as homepage, social networks, newsletters etc. and manages directly all related agencies.


Role and responsibilities:

- Development of the digital marketing strategy and implementation, monitoring and revision of actions and investments directed to support traffic and engagement of consumer on the brand web site, e-commerce platform and all proper social network platforms
- Responsibility of brand web site and implementation of the brand Corporate Identity and related User Experience
- Development of digital content (such as product shootings, storytelling, image pictures etc.) for dedicated online communication channels
- Handling of the digital direct end-customer communication
- Define and manage all activities linked to online campaigns such as SEO/SEM/display/social/ Newsletter/lead generation and manage the relevant agencies
- Development of the E-com strategy and implementation of the defined actions in order to guide the online sales as an important pillar of the brand's distribution strategy
- Responsibility for the E-com business including turnover, margin and the related P&L
- Defines and proposes Marketing budget for Ecom, brand positioning and social activities in alignment with the brand manager (in order to reach both ECOM and Brand Digital Communication KPIs)
- Works closely with the different departments within the Oberalp Group (such as customer service, IT and digital IT, logistics, administration etc.) in order to define processes, continuously improve user experience and achieve brand targets
- Stays informed of innovations and trends in E-com and end-customer-communication
- Responsible for developments of all new digital marketing tools such as APPs and new digital solutions


- 5+ years of experience in a similar position (digital marketing and/or e-com)
- Full professional proficiency in English and/or German
- Passion for mountain sports
- Experience in the consumer goods industry, experience in fashion/outdoor industry is an advantage
- Operational experience in running an e-com business
- Solid knowledge of digital marketing activities (mkt automation, SEO, google adverts, SEA, influencer marketing …)
- Experience in content creation
- Solid base in numeric analyses & data interpretation
- Experience in the management of digital agencies
- Must be able to travel internationally and domestically.
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Offerte di lavoro

Marketing & E-Commerce Manager

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Direttore Marketing

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