Gucci Consumer Analytics & Insights Specialist
Descrizione del posto
The Consumer Insights and Analytics Specialist will be part of the Consumer Analytics & Insights team within the Brand and Consumer Marketing department.
To provide accurate, relevant and actionable insights on a regular basis to a variety of stakeholders, both at corporate as well as at regional level.
* Perform and distribute periodical consumer management analysis, monitoring consumer KPIs (i.e. acquisition, retention, reactivation, data capture, demographic insights, etc.)
* Provide to top executives and regional management consumers trends and analysis.
* Support on advanced segmentation and propensity modeling for marketing activities, i.e. direct marketing campaigns, retail events, clienteling programs, providing suggestions and guidelines to regional teams across all CRM channels.
* Measure and analyze return and effectiveness of marketing activities, i.e. run ROI, LTV or propensity to buy/churn analysis for direct marketing, special projects etc.
* Work cross functionally with other company areas to develop ad hoc analysis on specific projects.
* Support the evolution of company analytics capabilities and tools, developing new reports and enhancing existing tools.
* Successful studies in economy, statistics or business related disciplines
* Around 2/3 years’ working experience preferable in marketing or retail in a similar role. Nice to have an omnichannel client knowledge
* Excellent analytical and statistical abilities and attention to details
* Business acumen
* Fluent in both oral & written English
* Excellent Excel and PowerPoint skills
* Knowledge of CRM Business Intelligence and analytics tools is recommended (i.e. MicroStrategy, Tableau, BO, etc.)
* Knowledge of R or Python is a plus
* Experience and knowledge on communication and presentation skills, problem solving capacities
* Excellent communication and organization skills
* Willing to integrate into company culture and support the team in daily tasks and reaching the objectives of the area
GUCCIO GUCCI S.P.A.