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Global Marketing Monitoring Coordinator

Paese : Italia Italia

Regione : Lombardia

Provincia : Provincia di Milano

Città : MILANO

Categoria : Marketing

Tipo di contratto : Tempo Indeterminato

Tipo di lavoro : Full time

Presentazione dell'azienda

Descrizione del posto (Mansioni)

Summary
If you are a Dream-maker, this is the place for you.
Together, we’ll create the real fabric of Gucci.
A community of people united by the same passion: breaking new ground in the fashion world and beyond.

ROLE MISSION

We are looking for an enthusiastic and motivated person to join our Partner Marketing team, within Global Brand & Customer Engagement department (MarComms). The candidate will report directly into the Partner Marketing Senior Manager to:
- ensure Gucci’s luxury positioning
- actively contribute to protecting and elevating the brand
- provide valuable insights to Gucci’s Partner Marketing campaigns at a worldwide level.

As Monitoring Coordinator, you will mainly focus on digital activations by scanning the internet, controlling Partners’ Gucci-related communication, tracking evidence and allowing adequate follow-up actions to correct such communication, if needed, and avoid negative impacts on the brand.

Job Description

Responsibilities:

* Provide directions for Partners to design and implement the most appropriate marketing and communications activities at a Worldwide level, with focus on EU, US, China
* Ensure that Partners’ organic marketing activities of the brand are aligned with the Brand’s strategy, guidelines and product calendar
* Track evidence and allow adequate follow-up actions to prevent negative impacts on the brand image and positioning
* Monitor partners’ organic channels (social, website, etc) and Paid Media activations such as social media, SEM, display, Affiliates, programmatic, etc.
* Create periodical reports to notify breaches to partners
* Plan, coordinate and execute follow-up meetings and coordination with legal
* Activate Escalation process according to company guidelines
* Create monthly reports to inform top management about monitoring evidences, recurring breaches and partners’ “branding” behavior
* Update guidelines according to monitoring evidence, when needed

Key Requirements

PERSONAL

* Enthusiastic individual, open minded and sociable, keen on working and relating with people in a dynamic and international environment
* Strong flexibility and adaptability vs different referents, contexts and time zones
* Strong motivation and ability to achieve goals
* 360-view approach

PROFESSIONAL
* At least 2 years’ experience in Marketing & Communication
* Understanding of luxury / fashion industry
* Strong communication and presentation skills
* Capable of performing under pressure and guaranteeing qualitative outcomes delivery
* Fully informed on market trends
* Good understanding of the full picture guaranteeing attention to details
* Very good knowledge of English language – both written and spoken
* Excellent computer skills and very good knowledge of MS Office applications - Excel and PowerPoint in particular

We are passionate makers, thought leaders, dreamers. 

If you feel like us, grab this chance and be part of our community! 

Job Type
Regular

Start Date
2022-08-31

Schedule
Full time

Organization
Guccio Gucci S.p.A.
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