Alessandra Pollio
Via della Cooperazione, 21,Bologna
Sito internet
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Digital SEO & Brand Copywriter (English Native)

Paese : Italia Italia

Regione : Lombardia

Provincia : Provincia di Milano

Città : MILANO

Categoria : Comunicazione

Tipo di contratto : Tempo Indeterminato

Tipo di lavoro : Full time

Esperienze : Esperienza tra 2 e 5 anni

Presentazione dell'azienda

Woolrich was established in 1830 in north central Pennsylvania by founder John Rich. Today, it is the oldest American outdoor clothing brand, encompassing two distinctive labels: Woolrich, the contemporary high-end outerwear line distributed worldwide and Woolrich Outdoor, designed by the Japanese partner outdoor specialist Goldwin.With almost 200 years of experience and a rich American heritage, Woolrich products integrate the brand’s historical identity with a contemporary interpretation. The original Woolrich Arctic Parka, introduced in 1972, is now considered the quintessential down parka and is an internationally recognized brand icon and symbol. Woolrich collections are distributed in EMEA, North America and APAC through a network of 32 stores worldwide. The Woolrich brand is owned by Woolrich International, a new entity created in 2016 after the merger between Woolrich Inc. and Woolrich Europe. In 2018 the investment fund L-Gam became the majority stakeholder to support the brand international growth.

Descrizione del posto (Mansioni)

Woolrich is looking for a creative Digital SEO & Brand Copywriter, responsible for the creation of quality brand, product and promotional copy for social media, video, digital, print and brand for consumer, pr, business and corporate communications.


  • Craft the Woolrich narrative to reflect the brand heritage and positioning while being able to talk and be appealing to new generations of customers
  • Write editorial content (homepage, newsletters, subject lines, headers, claims, content product copy, homepage, PDP, PR, digital, social media) to ensure consistent messaging across all channels to influence the buying decision promoting the Woolrich brand while maintaining high-quality standards
  • Understand the brand’s audience and strategy ensuring all verbiage expresses the brand’s key messaging
  • Work with internal management, Ecommerce, SEO Manager, Merchandising, Marketing and PR, Social Media, Design and with external creative agencies teams to define seasonal storytelling related to product, campaigns, activities in general
  • Build content roadmaps that are the basis of content production to fuel brand awareness and increase customer base


  • Bachelor’s degree in English, Writing, Communications, Marketing, or related field or equivalent
  • Fluent in Italian and German is a plus
  • 2-5 years of experience in content strategy writing for marketing, retail, ecommerce, publishing for fashion or lifestyle brands
  • Excellent communication and presentation skills, strong grammar, spelling, and punctuation, proofreading, strong writing and research skills
  • Able to work collaboratively with other team members, writers, designers
  • Great organizational ability to developing editorial content calendars and able to manage multiple projects at once and meet deadlines
  • Must have experience in crafting brand narrative that reflects consumer insights and brand positioning, with strong understanding of the target audience and industry trends
  • Great problem-solving skills and a team player, self-starter with ability to self-direct
  • Strong interpersonal skills, open to constructive feedback
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