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Digital Marketing Coordinator

Paese : Italia Italia

Regione : Lombardia

Provincia : Provincia di Milano

Città : MILANO

Categoria : Marketing

Tipo di contratto : Tempo Indeterminato

Tipo di lavoro : Full time

Esperienze : Esperienza tra 2 e 5 anni

Presentazione dell'azienda

We are an Italian ready-to-wear brand which embraces an unexpected and innovative philosophy, possessing a cool, fresh and dynamic soul. Since the '70s our collections inject, within the fashion scenario, energy and color.

Descrizione del posto (Mansioni)

- RESPONSIBILITIES

Plan,manage and implement digital marketing strategy across all paid and organic channels.

Assist with conception, planning and implementation of all digital assets for brand campaigns,social media, product drops, e-comm,brand marketing, newsletters/emails, paid ads, etc

Implements and streamline systems to centralize all digital marketing for the department.


Optimize email flows and develop strategies to build out existing channels.

Maintain and operate SMS applications.

Create marketing strategy based around product drops, promotions, and sales via e-commerce platform.

Assist and ideate strategy around lifestyle branding narrative outside of product pushes.

Upload, edit and merchandise product and editorial imagery to the website when needed.

Analyze digital marketing analytics weekly to dynamically adjust strategy accordingly.

Liaise directly with all 3rd party digital marketing partners;Pinterest, Digital Marketing agency, etc.

Work closely with web developers to optimize website SEO.

Liaise and manage third party digital marketing partners to ensure all drops are streamlined through all platforms, ie.digital/ad marketing, email marketing, brand image marketing, web development, and other media and marketing interfaces.
Suggest new ideas, strategies and tactics to increase traffic, conversion and ROI on digital marketing channels.

Profilo

QUALIFICATIONS

Degree-Level education in a marketing ans communication related subject

A passion for digital marketing, with strong analytical skills.

Interest and/or familiarity with contemporary fashion.

2-3 years experience working in the marketing space.

Multi-tasker with strong organizational skills and attention to detail.

MS Excel (basic functions such as VLookup, pivot tables, etc.) & PPT

Experienced with the Shopify platform (Reporting,etc.)

Google Analytics experience

Familiarity with Abode Creative Suite

Ability to turn analysis into action, execute to timelines and provide timely solutions.
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