Marketing Manager

Via Marconi 2 6901 Lugano Svizzera
www.bfkconsulting.ch
Paese :
Svizzera
Regione :
Ticino
Città :
LUGANO
Categoria :
Marketing
Tipo di contratto :
Contratto a durata Indeterminata
Tipo di lavoro :
A tempo pieno
Stipendio :
Offerta Gold (>60KE)
La tua esperienza :
Esperienza di più di 10 anni
Lingua :
Inglese(Buono)

Descrizione dell'azienda

BFK offers consulting services in the human resources sector, especially centred on recruiting qualified personnel and corporate top management/executives in the Luxury goods/Fashion sector.
Present in Ticino (Switzerland) since 1983, the Company distinguished itself over the years as a landmark for specialized and highly professional consulting services in the human resources sector.
The professionality and expertise acquired allowed BFK to improve recruiting processes, which are steadily updated and customised to meet Client requirements with a perfectly defined approach for every assignment.

Descrizione del posto

On behalf of our esteemed Client, international company operating at worldwide level in the luxury goods sector, we are looking for a:

MARKETING MANAGER

Profilo

Tasks:
Monitor competitors’ product and FT sell out for the future collections
Product development (study/input for future product lines)
 
Overview, management and control all tools & communication items implemented by marketing department with particular focus to:
- creativity that must respect Maison’s guideline
- contents' creation under Maison's approval
 
Study and creation tools generating SELL IN:
- presentations for distributors, RSM and branches on products, positioning and marketing activities
- training manuals (held on field too)
- sales manual
- incentives
- new doors/corners opening
 
Study and creation of tools generating SELL OUT:
- consumer catalogue
- leaflets/postcards
- website
- institutional media planning (budget) and advertising
- product placement
- events
 
Management and control of all marketing expenses and budget, planning and distribution of institutional advertising budget
Sales forecast liaising with RSM and production department
E-commerce management
Management of profitable relationship with Licensor and monitor of boutiques' purchases
Coordination with Sales Director to drive sales
Brand P&L
 
 
Requirements:
Academic background
At least 10 years of experience in the same role
Confidence with MS Office
Fluency in Italian and English
 
Place of work: Lugano area
 
NO RESPONSE TO APPLICATION NOT CORRESPONDING TO THE ABOVE DESCRIBED PROFILE
CONFIDENTIALITY GUARANTEED